5 Reasons Why You Should Outsource Your Content

No one more than you and your team know your company. But does your business now have the right professionals and tools to get your message across in the digital world?

Many entrepreneurs agree that putting a digital marketing strategy into practice is not a simple task. It is necessary to produce relevant content and often, master SEO techniques to ensure visibility, in addition to mark presence on social networks and build a good relationship via e-mail marketing.

Although having your own team is an alternative, outsourcing production can bring benefits without compromising your objectives related to sales and marketing goals.

Those who work directly with content know how to direct the best strategy from the first moment, defining the ideal persona that represents your target audience, which is the best tone of language and which are the ideal keywords to attract traffic and generate better search engine positions. Moreover, those who produce content know how to elaborate interesting themes that are capable of attracting attention in an efficient and creative way.

For entrepreneurs who are still afraid to outsource their company’s content by hiring a freelance writer or even a content marketing company, I’ve separated some benefits that can help in their decision making.

1. Optimize your team’s marketing work

In general, companies have lean marketing teams that do not have time to develop content and often do not have professionals specialized in web writing and communication. Delegating the task of content production allows your marketing team to remain focused on promotional actions and customer management.

In addition, outsourcing allows content to be prepared more quickly and in less time, since content professionals are focused only on this type of task.

2. More results with less investment

Hiring a professional specialized in communication or even webwriting can be quite expensive. In addition to the investment in payroll and charges, it is necessary to consider physical space and structure so that this professional can work.

With a content producer it is not necessary to spend so much and, because it is a professional focused on this type of activity, the chances of good results are even greater. If there is good communication with the company and the alignment between objectives and strategies, this type of investment certainly brings very significant results.

3. Ensure focus on your core business

Another advantage is that the content producer can bring an “outside look” to your company, helping to rethink its positioning and consequently seek more tools to achieve their goals as a brand or business itself. Many companies outsource activities that are not directly linked to their core business as a way to focus on the tasks that have the most impact on the company’s revenue and strategic positioning.

Outsourcing the content not only allows your marketing team to delegate operational issues, but also makes it focus on the needs of customers and not exactly on communication.

In the case of small and medium companies that often do not have a marketing department itself, the need to make efforts in activities that impact on the core business is even greater. For these cases, outsourcing can be a more significant benefit.

4. Gain authority and increase confidence

The production of content well done, original and appropriate to its audience generates recognition and authority in relation to your business. In other words, conquering a client means showing that you know what you are talking about and, more than that, that you know the needs of your audience and how you can help them.

A company that seeks good results with digital marketing needs to produce original and quality content frequently. It is necessary through this content to transmit the image and values of the company.

5. Adjust themes and tone of voice

A content professional knows which words to use and how to build a text that has a fluid and pleasant reading.
The choice of what to produce, which issues to address and how to address the intended audience involves defining the tone of voice of the company and topics to be explored.

A writer with knowledge in webwriting and content marketing knows exactly how to differentiate your product or service producing the right information for your audience.

Suggesting themes that are aligned with the expectations of your audience, in addition to bringing customers, can bring partners together and attract various opportunities for your business.

A good content which is directed in the right way is able to influence sales, win new customers, bring partners together and build a good brand positioning. Besides being cheaper than any traditional marketing action, today it is generating three times more leads and more results for several companies.

Did you like this post? Do you still have doubts about outsourcing your content? Click here and learn more about how to outsource your content!

Content: why should you invest on it?

You don’t have to be a technology lover to recognize that the Internet has really revolutionized. Just look sideways and it won’t be hard to find someone with glassy eyes on the screen of a smartphone, surfing the internet. But what does this revolution have to do with your business? I would start by saying that everything…

It doesn’t matter much if you have a physical or online business. Your customers and the whole market niche you want to reach is exactly like this: with your eyes glassy on the screen of a mobile phone, surfing the Internet. But I know, and you must also have noticed that this huge number of potential customers are not connected to the Internet with the sole purpose of shopping. We can even say that many consumers still have restrictions with online purchases, due to the lack of trust and the possibility of fraud. It was not only Instagram filters that taught us this: on the internet it is possible to build a scenario far removed from reality.

Results depend on relationship

A good part of the Internet users who are connected are, in some way, relating to each other. Therefore, if your business still does not have a channel that enables the relationship, know that you are wasting an enormous potential to engage and attract your customers.

But how can I build an online relationship channel and sell my products and services through it? Well, I can tell you that if you try to do it in that old way, overemphasizing the quality of your products or services and trying to push them to your customers, you have a better chance of becoming a pain in the ass than closing a sale.

The truth is that no one else wants to pay to consume advertising in the package. This has caused Netflix to transform the audio visual industry, for example. And the old traditional media system that fed the big channels, through advertising, is ruining. Since consumers have discovered that they can consume content without having to take an ad with them, in an almost “tie-in” system, the critical sense and the way to evaluate a product or service has changed a lot. If your company can’t see this, maybe it’s time to review some concepts, especially if you’re looking for results.

Your consumers today seek relationship. They want to know that their product effectively solves what they need. They want to know that your brand thinks like them. They want to build a relationship of trust and respect. They want to be helped.

As much as you have invested millions in quality and your product has unique characteristics in the market, most of your consumers don’t want to know that. They want to know how your product can help them, which is very different.

In the past, most brands used the technique of overvaluing the product or service, based on its qualities. This is the kind of mechanism that can awaken the urge to consume, but does not generate the confidence that so many need to buy something, especially if we talk about the online universe.

Everyone has a place in the sun

With the internet it is also true that the monopoly that large companies had, through access to the media, is over and the market is becoming much more diverse and accessible, since any company investing much less can achieve visibility through the web.

However, even if the investment is smaller, this does not mean that you can dispense with the exact tools to achieve your goals. And, the truth is that these tools will be nothing if you don’t have a single and indispensable detail called: quality content.

Yes, only through content you can give visibility, create a good relationship with your customers, attract potential customers, position your brand and help your customers during the purchase decision process. Only the content allows you to get closer to your customers, without you becoming the pain in the ass who is looking to sell everything all the time.

Creating quality content, in turn, requires work. And the results only come through time, i.e. to the extent that the relationship you build with your online channels promotes trust, authority and credibility.

If before companies were immensely focused on their products and services, seeking unique qualities that differentiated them in the market, today most companies want to understand their consumers, or approach them ensuring that they are loyal to their brand and also to their business.

However, unfortunately I see that many companies, as much as they recognize the importance of content marketing, are still more willing to invest in marketing than in content, detaching the tools from strategies and, unintentionally, devaluing the importance of good content.

In other words, I see companies investing a lot of money in AdWords, worried about SEO, ROI and so many other metrics, but do not feel willing to invest in quality content and end up putting anything in their online channels with the sole purpose of seeing numbers, without having the dimension that numbers do not always indicate results.

Content = words + strategy

A good content passes through the evaluation of its potential client, adapting all its communication to him. Your client needs to be studied to the point where you can produce content that can catch him when he is there, as if he wants nothing, browsing the web at the same time. Without this, I swear, you can invest all your money in campaigns and sponsored posts, which you, unfortunately, will not have results. Content marketing is not just marketing and not just content. It is a careful junction of tools with quality content aimed at achieving a result.

There are no magic formulas when it comes to content. Each company represents a world, each niche market as well. It is necessary to study the ideal content to reach your client and keep testing the best strategies. And yes, like all relationships, it will take some time for you to start seeing the first results. But for sure, this investment will have a very high value for your business.

What about you? Have you ever thought about investing in content marketing? Do you have questions about the benefits that content can bring to your business? Get in touch and learn more!

Does your content have quality?

How many times have you heard that digital marketing results come from quality content? But let’s be honest: have you ever stopped to think about what “quality content” means in practice? Have you, in your daily life, generating content for your blog or even for the online channels of your business, go deep into this question? If you’ve never done this before, this post has the mission of giving you some clues, helping you to give that “up” in the content you’ve been playing around, in this sea of information called the internet! I’ve separated here some tips that can help you to elaborate — and also identify — this “quality content”. Let’s go?

Have a strategy

As the term ‘quality content’, it is common to hear indiscriminately whether it speaks of ‘result’. However, what is a result, isn’t it? Or rather, what is quality content capable of generating result?

It is necessary to keep in mind that, in order to generate results, it is necessary to have a strategy to get to it. Quality content is one that is linked to this strategy.

To build a good strategy, you need to know what your audience is looking for on topics related to your online channel and try to relate them to the objective of your blog, business, or even the objective of your client.

For those who don’t use Google’s Keyword Planner, here’s a good tip that can help you understand which are the most relevant words for your content, besides directing you to better positioning in search engines. Another cool tool is Google Trends, which demonstrates the search trends by theme and also by words. I recently discovered Buzzsumo, a search network where you can find out about the most shared content on the web related to a particular topic.

Inside your own blog, you can also count on plugins or your own tools that allow you to evaluate which are the most searched themes and most-read posts. This is already a good clue for you to direct your content strategy.

Connect with your audience

Another very important factor that interferes with the quality of certain content is the connection with its audience. To whom, after all, do you write? Have you ever stopped to think about your reader’s main doubts? What subjects would your reader like to read? What kind of content is relevant in your daily life? What kind of content can impact you?

There are several ways for you to research and get to know your audience, and the good news is that there are many tools on the Internet that help you identify it. With a Facebook page, for example, you can already get a good idea of basic data about your audience such as gender, age group, which cities and countries live in, among others. Blog platforms, such as WordPress, also have tools that make it possible to evaluate this data.

To better identify and connect with your audience, another great tip is to create a persona that can symbolize it. Imagine the main characteristics of your audience and create a character for it, this can help you write in a much more assertive and personal way, which will certainly benefit your content.

Always do a good search

Before you go out writing, do a search on what has already been written about the topic you intend to work on. This will help you with the originality question and also have a parameter about what kind of information is linked to that theme. In addition to Google, use other sources ranging from less known search engines (Safari, DuckDuckGo, etc), to Youtube, Pinterest, Slideshare, and others.

It’s important to avoid laziness. When doing your research, write down the main arguments that have been used by other authors. What can you do to improve them? What has not yet been written about them? Even if the theme has already been hyper explored, don’t doubt your ability to write in your own way and know that your way of communicating is also a differential.

Another issue is to give due attention to the sources. If you are going to write about technical content, such as legal content, for example. Check the legislation on the official websites of the legislative houses such as the Chamber, the Senate, Legislative Assemblies, and Municipal Councils, for example.

It is possible to be charismatic with your content and thus get a good audience, even if your niche or your topic has already been much explored.

Organize your content

Good content needs to lead the reader’s gaze. Therefore, it is important to check if it is well distributed, if the keywords or main sentences are blacked out and if the main themes are divided into the text, leaving it scannable. Try to choose a font of good size, avoid dark backgrounds that make it difficult to read too.

Within the idea of organized content, the images can be a good resource to call attention and organize each topic, making the content more accessible to all.

Whenever I finish writing a content I usually zoom in to see how the text is distributed on the page and if, through a beat and an eye, I am already able to identify phrases or words that directly express the main content. These words or phrases should always be linked to the meaning of the title. And finally, don’t forget to write a title that makes you curious about the text he came to present.

What is quality content for you? What are the elements of content that make it unique? Have these tips helped you? Leave your comments below and share your experience!