No one more than you and your team know your company. But does your business now have the right professionals and tools to get your message across in the digital world?
Many entrepreneurs agree that putting a digital marketing strategy into practice is not a simple task. It is necessary to produce relevant content and often, master SEO techniques to ensure visibility, in addition to mark presence on social networks and build a good relationship via e-mail marketing.
Although having your own team is an alternative, outsourcing production can bring benefits without compromising your objectives related to sales and marketing goals.
Those who work directly with content know how to direct the best strategy from the first moment, defining the ideal persona that represents your target audience, which is the best tone of language and which are the ideal keywords to attract traffic and generate better search engine positions. Moreover, those who produce content know how to elaborate interesting themes that are capable of attracting attention in an efficient and creative way.
For entrepreneurs who are still afraid to outsource their company’s content by hiring a freelance writer or even a content marketing company, I’ve separated some benefits that can help in their decision making.
1. Optimize your team’s marketing work
In general, companies have lean marketing teams that do not have time to develop content and often do not have professionals specialized in web writing and communication. Delegating the task of content production allows your marketing team to remain focused on promotional actions and customer management.
In addition, outsourcing allows content to be prepared more quickly and in less time, since content professionals are focused only on this type of task.
2. More results with less investment
Hiring a professional specialized in communication or even webwriting can be quite expensive. In addition to the investment in payroll and charges, it is necessary to consider physical space and structure so that this professional can work.
With a content producer it is not necessary to spend so much and, because it is a professional focused on this type of activity, the chances of good results are even greater. If there is good communication with the company and the alignment between objectives and strategies, this type of investment certainly brings very significant results.
3. Ensure focus on your core business
Another advantage is that the content producer can bring an “outside look” to your company, helping to rethink its positioning and consequently seek more tools to achieve their goals as a brand or business itself. Many companies outsource activities that are not directly linked to their core business as a way to focus on the tasks that have the most impact on the company’s revenue and strategic positioning.
Outsourcing the content not only allows your marketing team to delegate operational issues, but also makes it focus on the needs of customers and not exactly on communication.
In the case of small and medium companies that often do not have a marketing department itself, the need to make efforts in activities that impact on the core business is even greater. For these cases, outsourcing can be a more significant benefit.
4. Gain authority and increase confidence
The production of content well done, original and appropriate to its audience generates recognition and authority in relation to your business. In other words, conquering a client means showing that you know what you are talking about and, more than that, that you know the needs of your audience and how you can help them.
A company that seeks good results with digital marketing needs to produce original and quality content frequently. It is necessary through this content to transmit the image and values of the company.
5. Adjust themes and tone of voice
A content professional knows which words to use and how to build a text that has a fluid and pleasant reading.
The choice of what to produce, which issues to address and how to address the intended audience involves defining the tone of voice of the company and topics to be explored.
A writer with knowledge in webwriting and content marketing knows exactly how to differentiate your product or service producing the right information for your audience.
Suggesting themes that are aligned with the expectations of your audience, in addition to bringing customers, can bring partners together and attract various opportunities for your business.
A good content which is directed in the right way is able to influence sales, win new customers, bring partners together and build a good brand positioning. Besides being cheaper than any traditional marketing action, today it is generating three times more leads and more results for several companies.
Did you like this post? Do you still have doubts about outsourcing your content? Click here and learn more about how to outsource your content!